Media Gallery
A selection of features and articles highlighting my work, insights, and contributions.
Franchise Business, 2017- CouriersPlease appointed Hoy Yen Hooper as COO to lead operations across 17M+ annual deliveries. She was tasked with driving innovation and customer-centric solutions as e-commerce giants like Amazon and Alibaba entered the Australian market. Read more...
Inside Retail, 2023-Parca Logistics, co-founded by Mark McGinley and Hoy Yen Hooper, was launched to fill the gap in last-mile delivery for big and bulky items. Unlike small parcel players, Parca focuses on flat-pack furniture, sports gear, and prams, backed by Hi-Trans Express’ network. Hooper brought her DHL, Sendle, Bluethumb and CouriersPlease experience to build a solution centred on reliability and consistency. Read more...
Internet Retailing, 2017-Hoy Yen Hooper transitioned from leading commercial operations at Sendle to becoming COO at CouriersPlease. Bringing nearly 20 years of logistics experience, she was tasked with scaling CP’s parcel network and driving customer-focused innovation as e-commerce growth accelerated. Read more...
Inside Retail, 2017-Hoy Yen Hooper was appointed COO at CouriersPlease to oversee 17M+ annual deliveries and lead the company’s national expansion. With senior roles at Sendle, DHL eCommerce, and Deutsche Post Global Mail, she was charged with strengthening performance and launching customer-focused delivery innovations as e-commerce demand surged. Read more...
Fully Loaded, 2017-CouriersPlease COO Hoy Yen Hooper predicted Amazon’s entry into Australia would push local logistics towards greater efficiency, lower costs, and more customer-centric delivery options. She highlighted the need for strong networks, flexible delivery choices, and reliable transit times to remain competitive. Read more...
Primer Mover, 2023- Parca Logistics — founded by Mark McGinley and Hoy Yen Hooper — partnered with Hi-Trans Express to accelerate growth in e-commerce. While operating independently, Parca gained investment and back-office support, combining its agility with Hi-Trans’ assets and network to deliver fast, flexible solutions across Australia. Read more...
Franchise Business, 2017-.This feature highlighted how CouriersPlease was breaking new ground by increasing the number of women in leadership roles, with female managers making up 38% of the senior team. COO Hoy Yen Hooper noted the change was unusual in the logistics industry, but also essential for the company’s growth.
Hooper emphasised that the success of leaders should never be defined by gender, but by the value they bring: “It’s not about gender — it’s about skills. I’m here because I can add value.”
The article showcased how diversity was not only shifting the culture inside CouriersPlease but also influencing customer service, innovation, and delivery practices. By raising standards, coaching her team, and focusing on measurable outcomes, Hooper helped drive a more inclusive and high-performing environment.
The piece reinforced that true leadership in logistics is about building capability, creating opportunities, and delivering consistent results — regardless of gender. Read more...